Program Activity and Audiences Section Resources

Contents
Tickets/Admissions/Package Prices
Members and Subscribers
Programs
Attendance/Participation
Program Activity and Audience Funder Report Narrative
Organization Mission
Organization Audience
Response to COVID-19


Tickets/Admissions/Package Prices

Support Center Tips:

• $0 cannot be entered as a price, if you give away free tickets, that can be recorded as Free attendance in the Attendance/Participation section under Program Activity & Audiences
• To get Subscription Ticket Price divide the package price by the number of tickets per package. If your subscription costs $500 for 2 tickets to 4 performances, enter $63 (rounded up from $62.50). $550 / (2 x 5 ) = $62.5, Package Price / Total Tickets.
• To get Ticket/Admission Prices for Individual Members divide the package price by the number of tickets/admission per package. If your package costs $100 and members get 5 tickets/admissions, then you would enter $20 here. $100 / 5 = $20, Package Price / Total Tickets. Or if members get a discount, enter the discounted ticket price here.
• To get Ticket/Admission Prices for Organizational Members divide the package price by the number of tickets/admissions organizations receive. If your organizational member costs $1000 and organizations receive 4 tickets to 5 performances, enter $50 here. $1000 / (4 x 5) = $50, Package Price / Total Tickets. Or if members get a discount, enter the discounted ticket price here.

Customization: this section is included in all CDP surveys

Articles

• Programmatic materials to reference when completing the data profile

Members and Subscribers

Support Center Tips:

• Include household memberships with Individual memberships, and count all individuals covered by a membership. For example, one household membership for a family of 4 would equal 4 memberships.
• For Subscribers, count every individual subscribed. For example, one family subscription for a family of 4 would equal 4 subscriptions.

Customization: this section is included in all CDP surveys

Required Fields: 

• Subscribers: if you enter data, you must enter the amount Subscription Revenue in Earned Operating Revenue under Revenue
• Members - Individual: if you enter data, you must enter the amount Membership Fees - Individual in Earned Operating Revenue under Revenue
• Members - Organizations: if you enter data, you must enter the amount Membership Fees - Organizations in Earned Operating Revenue under Revenue

Articles

• How do I track family/household memberships and subscriptions?
• How do I Calculate Renewal Rates and Why?

Programs

Support Center Tips:

• We have provided a definition for every type of program inside the CDP survey by hovering over the question mark "?"
• Distinct Digital Live-streamed: Unique productions or programs offered digitally via live-stream. Only include live programs that had to be watched at a specific time.  
• Distinct In-person Offerings: Unique program or productions that took place in person with attendees physically present
• # of times: all instances of each program or production
  • Example 1: Theater X performed the musical Dreamgirls during its season last year. Theater X performed the musical a total of 10 times during the season. In the CDP survey, you would enter 1 for distinct offerings and 10 for # of times offered. 
  • Example 2: Art School X offers an introduction to sculpture class once a week for 7 weeks. In this case, you would enter a one for distinct offerings and enter 7 for # of times offered
• Digital On-demand: Recorded programs that can be viewed at any time/on-demand. Include recordings of programs that you have counted in the previous columns and that were also made available on-demand, as well as programs that were recorded specifically for on-demand viewing.

Customization: this section is included in all CDP surveys

Articles

• What is the Difference between Distinct Programs and # of Times Offered?
• How do I fill out the Cultural Data Profile as a fiscal sponsor?

Attendance/Participation

Support Center Tips:

Customization: this section is included in all CDP surveys

Required Fields: 

• Ticket Sales/Admissions: if you enter data, you must enter data in the Paid Participation/Attendee fields under Program Activity & Audiences

Breakout Questions:

Attendees under 18: Of your organization’s total in-person participation, how many participants were 18 and under? 

• This is a breakout or further classification of the attendance entered above
• If you do not collect participants’ ages, you can estimate this figure
• This is required. If you did not have any participants under 18, enter a zero

Programs in Schools: Of your organization's total participation, how much was a result of programs that took place in schools?

• This section is a breakout or further classification of the programming and participation entered above
• This is optional; if you do not provide programs in schools, leave these blank

Articles:

• Where can I find how many viewers I had on a digital platform?
   

Program Activity and Audiences Funder Report Narrative

• These are brief narrative fields that appear at the end of the Revenue, Expenses, Balance Sheet,  and Program Activity & Audiences sections
• We want to clarify that each narrative section is optional, but if you do add information to them, the narrative will appear in your report to all funders
• They will appear for each year in funder reports
• They have a text limit of 500 characters
• The narrative fields are really intended as annotations and explanations of the data in your report
• They are not intended to replace any additional narrative portions of your grant
• We encourage uses to stay focused on explanations of the data in these fields

Articles

• How to utilize the funder report narrative fields

Organization MIssion

Support Center Tips

• This section seeks to identify whether it is your organization’s mission to create, present, or interpret works from a specific ethnic, cultural, or other demographic group (e.g., an African American museum and archive, an LGBTQ choral group, or a women’s dance troupe).
• If your organization creates, presents, or interprets works from a range of different cultural traditions or demographic groups, answer “no” to this question.
   

Customization: this section is included in all CDP surveys

Required Fields: None. This section is optional.

 

Organization Audience

Support Center Tips:

• You should only answer “yes” and select a demographic group if your organization’s mission is focused on serving them, or if individuals from that group make up a significant portion of your overall audience (roughly 25% or more).
• Urban is defined as Located within an urbanized area or cluster with at least 10,000 people. Any area included in the title of a Core Based Statistical Area (CBSA) as designated by the census is considered Urban. For example, Philadelphia is included in the name of the Philadelphia-Camden-Wilmington CBSA.
• Suburban is defined as Areas adjacent to an urban core with a high degree of social and economic integration with the core (often characterized by commuting ties). The census provides a list of Core Based Statistical Areas (CBSAs); generally, any location within a CBSA that is outside of the city(s) included in the name of the CBSA is considered Suburban.
• Rural is defined as Any area that is not considered Urban or Suburban based upon the definitions above.

Customization: this section is included in all CDP surveys

Required Fields: None. This section is optional.

Response to COVID-19

Support Center Tips:

• Please only answer this question if the fiscal year you are reporting on includes a span of time impacted by the COVID-19 pandemic. Answers collected from fiscal years outside of the impact of the COVID-19 pandemic will be eliminated during research analysis.
• Modified programming refers to situations where production or delivery of programmatic content was changed from original intentions to adhere to stay-at-home orders and/or government health guidelines (not including the cessation of all programming).

Customization: this section is included in all CDP surveys

Required Fields: None. This section is optional. 

 

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